How Tilehurst Roofing Riverside Was Born in Riverside
Bringing Tilehurst Roofing to Riverside wasn’t a spreadsheet decision. It started with a phone call Greg Holloway took from a homeowner in the Wood Streets neighborhood. The woman had paid another company to replace flashing around her chimney, and the first real rain of the season sent water straight into her guest bedroom. The company that did the work wouldn’t return her calls. The flashing was wrong, the sealant was wrong, and she was out thousands of dollars with a soaked ceiling and no recourse.
Greg had been in roofing for years at that point. He’d seen the pattern enough times to know it wasn’t bad luck. It was how some shops operated: a low quote to get the signature, a crew that showed up whenever, no written scope, and a phone that stopped ringing the moment the check cleared. When he walked that Wood Streets roof and saw what the previous company had left behind, something clicked. Riverside deserved better than that. Not better promises. Better practices.
So the decision to open a Tilehurst Roofing branch here wasn’t about expansion for its own sake. It was about putting a specific standard into a market that needed it: a written price before the first nail goes in, a real arrival window that’s actually kept, a job site left clean, and a guarantee in writing. That’s what the Kingswell Guarantee demanded, and that’s what Greg believed Riverside homeowners would recognize as the difference between a roof done over and a roof done once, done right.
Greg Holloway’s Personal Connection to the Roofing Trade
Greg Holloway doesn’t remember deciding to become a roofer. He remembers the feeling of it. The first time he was on a roof as a young man, working alongside a crew in the Inland Empire heat, he felt the sun on the back of his neck and the grit of shingle granules under his fingers. By midday the air smelled like hot asphalt and sweat. By evening, standing back and looking at straight lines and tight laps, he felt something he hadn’t expected: pride. A roof is one of the few trades where you can stand on the ground at the end of the day and see exactly what you did. It’s either right, or it isn’t. There’s no hiding.
The tradesman who trained him was old school. Not much for talking. He cared about two things: that the work would hold, and that the homeowner understood what they were paying for. Greg watched him write out prices by hand before any work started. He watched him sweep a driveway when the job was done. He watched him go back a month later when a homeowner called with a concern and fix it without an argument. None of that was framed as customer service. It was just how the work was supposed to go.
Over the years, Greg has been on roofs in every kind of weather Riverside can throw at a person. He’s worked in the August heat when the shingles were soft under his boots. He’s been up in January wind that made the ladder feel alive. He knows what the Santa Ana winds do to flashing, what the summer sun does to cheap sealant, what the occasional heavy storm means for flat sections and valleys. That kind of knowledge doesn’t come from a manual. It comes from being up there.
What gets him out of bed in the morning is knowing that the work he does today will be protecting a family ten years from now. If he weren’t roofing, he’d probably be building something else. He likes making things that last. But there’s something about a roof specifically. It’s the first line of defense for everything a family owns, and it’s the one part of the house most people never think about until it fails. Greg thinks about it every day.
Meet Greg Holloway – The Person Behind Every Job
Greg Holloway is the Owner and Founder of the Riverside branch of Tilehurst Roofing, an independently owned and operated location of the Kingswell family of roofing companies. He leads the local team, sets the standard for how work is priced and performed, and personally walks jobs to make sure the finished roof meets the Kingswell Guarantee.
What separates Greg from a corporate franchise technician is simple: he lives here. His knowledge of Riverside roofing is local knowledge. He knows which neighborhoods see the most wind exposure, which home styles carry flat or low-slope sections that trap water, and which roof systems hold up best in this specific climate. When he gives a price, it’s based on real conditions he’s seen with his own eyes, not a generic formula.
Off the roof, Greg is the kind of person who keeps his word and expects others to do the same. He’s a believer in clear communication, honest answers, and doing what you said you’d do. His commitment to Riverside homeowners is personal: if the work doesn’t meet the standard, it doesn’t leave the job site.
Our Promise to Riverside Homeowners
Every job we do in Riverside starts with a written price before any work begins. No vague verbal numbers, no surprises at the end. You’ll know exactly what you’re paying, and that number doesn’t change unless you ask for something different.
We show up in the window we gave. If we say we’ll be there between 8 and 10, we’re there between 8 and 10. A no-show is the fastest way to lose trust, and we don’t take trust lightly.
We leave the place cleaner than we found it. Roofing generates debris: old shingles, nails, torn underlayment. We run a magnet over the driveway and walkways before we leave, because a nail in a tire is not an acceptable part of a new roof.
Above all, we put the guarantee in writing. The Kingswell Guarantee means if a repair fails inside the guarantee period, we come back and fix it at no charge. No fine print, no runaround. That promise is the reason the brand exists.
Our Credentials
When you hire a roofer, you’re letting people work on the most important protective layer of your home. You should know who you’re dealing with. Here’s what we can tell you plainly:
- State-licensed: Every pro working under our name is required to hold the license their state requires for roofing work.
- Insured and bonded: Every pro working under our name is required to carry the insurance and bonding their state requires.
- Local experience: Our team knows Riverside roofing. We’ve worked on homes across this city and the surrounding Inland Empire, and we understand what this climate does to a roof over the years.
- Strong local reputation: Our Riverside customers know what to expect from us, and the work we do here is built on their trust and referrals.
Why does any of this matter to you? Because a contractor without proper licensing and insurance puts your home and your finances at risk. Because a contractor without local experience doesn’t know how Riverside’s heat and wind age a roof. And because a contractor without a reputation to protect has no reason to come back if something goes wrong. We do.
Rooted in Riverside
Our Riverside branch serves homeowners across the city and the wider Inland Empire, including San Bernardino, Moreno Valley, Ontario, Rialto, Chino, Chino Hills, Redlands, Eastvale, Colton, Yucaipa, and Beaumont. We work on the homes in these neighborhoods, we live in these communities, and we understand the specific conditions that affect roofs out here, from the relentless summer sun to the gusty fall winds that strip granules off shingles over time. This isn’t a market we’re passing through. It’s home.
Written by Greg Holloway, Owner and Founder at Tilehurst Roofing Riverside, serving Riverside and the Inland Empire with the Kingswell Guarantee.